The
importance of having an ecommerce presence cannot be overstated. Even for a
primarily brick and mortar business, having an ecommerce option gives your
current customers the ability to buy from you when they can’t get to your
store. Additionally, it gives you an easy avenue to gain new customers for both
sides of your business, using the power of online advertising.
That
being said, there are some significant drawbacks to not building an ecommerce
brand the correct way. For example, your startup costs can be high if you don’t
take pains to find a provider that will charge a fair rate. Another major
ongoing cost of your store is the cost of online credit card processing, which
can depend on the merchant services provider that you use to handle this
process. If your current provider is one that is primarily focused on retail
establishments, then they might charge very high fees for Online Credit Card
Processing, which can cut into the profit margin of every product or service
that you sell.
For
that reason, it’s extremely important that you focus on finding a credit card
processer that cannot only handle credit card processing for your physical
business, but can give you similarly low rates on your online payment
processing as well. In many cases, you are going to have to revamp your systems
to take advantage of those lower rates, which can be a hassle at first, but
which doesn’t have to be at the end of the day. In fact, while you might have
to handle some issues during the process, at the end of the day you will find
that your new service can even save you money over the long run. After all, you
only need to switch payment processors once, but you get to take advantage of
those savings for years to come.
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